about bloom

It all began as a passion project, sparked by a fascination with sound and the magic of music. Along the journey, one thing became impossible to ignore: the audio world was, quite frankly, full of marketing for compromised designs. Stories were being sold in place of substance, while the materials and components inside told a different truth. Corners cut, plastic where density was needed, parts chosen for price rather than performance and fidelity—all symptoms of a growing culture of convenience over quality. In this culture, true listening experiences—and the magic hidden within them—slowly began to fade, because quality had been so drastically removed. Music deserved better. And so did the people listening.

These insights didn’t appear overnight—they emerged through more than 15 years of studying and building speakers in a hands-on, DIY approach. Layer by layer, they revealed what was really going on and clarified the path that would eventually become bloom.

Out of this realisation grew our mission: to do it differently. To create audio systems that honour the essence of music in two ways—through uncompromising sound, and through design that stands proudly as part of its environment. Rooted in Barcelona’s culture of design and open-mindedness, bloom was born to transform spaces, enrich everyday realities, and return depth, presence, and magic to the act of listening. For us, speakers should not be tucked away or disguised, but celebrated as statements in their own right: objects that look as good as they sound.

Design, for us, is not decoration but a principle of harmony. Humans instinctively want their environments to make sense, to resonate with them. When form and sound align, the experience becomes complete—what you hear and what you see flow together as one. That is the clarity we pursue in every piece we create.

What defines bloom is our approach. We blend a fresh, youthful spirit with timeless design, guided by uncompromising craftsmanship and precision. Every detail matters—down to the smallest fraction. When sanding a surface or aligning a joint, the human hand can sense differences as subtle as a hundredth of a millimetre. This sensitivity becomes our finest tool, ensuring that nothing slips through as “good enough.” It is this dedication to honesty, longevity, and precision that gives our systems their integrity.

Our craft is built on both tradition and relentless experimentation. We use advanced evolutions of MDF, far denser and more resilient than conventional materials, providing superior stability for speaker enclosures. Every design is refined through extensive A/B testing and trial-and-error listening, where components are paired and matched until they reveal the most natural, dynamic performance. What we strive for is a balance—a Mediterranean warmth coupled with technical clarity.

Bloom is not fast fashion—it is built to last. Each piece is a companion designed to stay with you for years to come, remaining timeless in both form and function. We believe that great sound should enrich your life and environment, standing as a constant reminder of music’s gift: to move us, connect us, and make our world feel more alive.

Behind bloom is Koni — a designer, architect, and lifelong explorer of sound. Born in Berlin, raised in Weimar, and later shaped by Berlin’s restless energy before settling in Barcelona, his path has always revolved around environments: how they’re built, how they feel, and how people live within them. Each city left a trace—Weimar and Berlin with their Bauhaus heritage, Barcelona with its warmth, openness, and craftsmanship—all of which flow into the way he designs today.

The fascination with sound began in childhood: wooden spaceships built from scraps, long hours tinkering with sound systems, always wondering why one felt alive while another fell flat. Over time, this curiosity turned into a self-driven study and DIY projects that revealed, layer by layer, what makes music come alive and how easily its magic can be lost.

Architecture sharpened his eye for proportion and harmony, but music gave him something deeper: a belief that sound is the most human of gifts, able to move us, connect us, and unlock emotions and states we might otherwise never access. That mix of discipline and emotion defines him and his design philosophy: objects that are precise yet playful, timeless yet alive, built not only to be heard but to be lived with.

For Koni, bloom is more than a brand—it’s a way to honour music, to give it forms that feel as true as they sound, and to share that spark of transformation with others.